The Lego Enterprise History

The Lego company opened in 1932 when Danish carpenter Ole Kirk Christiansen started making playthings for a living. He struggled to make payments in the absolute depths of the Great Depression, but the miniscule prototypes he previously made of things like ironing planks and ladders had great potential since children’s toys. He named the corporation Profano after two Danish ideas, leg and godt, meaning “play very well. ”

In 1958, he made the iconic lego brick important link with pipes inside that makes it interlock with other lego items. This groundbreaking innovation totally changed the company and allowed this to grow at an surprising pace.

By 1960s, Seglar had broadened its international reach and began delivering toys below license in North America through an arrangement with luggage maker Samsonite. The business also set about selling packages with all the pieces wanted to build a particular model, and introduced devoted themes which includes Space (with astronaut minifigures), Castle, Area (later renamed Profano City), and FabuLand.

In the early 1970s, Lego had taken a remarkable step forward having its introduction of Lego figures that acquired movable arms and legs. The company also began applying more clear plastic and adding larger hindrances for youngsters, a path called Duplo. In the 1980s, Lego’s product sales grew at a remarkable rate of ten percent annually, despite overall toy industry revenue growth scaling down.

Today, Seglar is a significant global business with profits of above $5. 8 billion and one of the most coveted brands in the world, ranking best on Company Finance’s ‘Most Powerful Brand’ list in 2015. But it really still feels less such as a ruthlessly business giant and more like an classic family friend.



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